Campaign Manager - Merkle Inc. - Little Rock, AR
Location: Little Rock, AK
Our Story
Merkle is a global data-driven, technology-enabled performance marketing agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle, the nation’s largest privately-held agency, to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs.
Role Purpose
The Campaign Manager – Email is responsible for the day-to-day execution of client email programs working as a direct liaison between internal departments. This position manages all project activities related to email deployment supporting strategic, tactical and support functions (creative, technology, and analytics) in order to achieve the client and Company objectives.
Key Responsibilities
Manage email campaign execution for a portfolio of campaigns including all related materials
Operational expert for email deployment contributing to email marketing strategies, testing, and execution of client email programs
Coordinate all internal team members, client, and vendors to ensure on-time and accurate completion of projects
Verify quality assurance standards, methods, or procedures are followed related to product quality or release readiness
Ensure timeliness and quality of client deliverables including campaign counts, reports, change requests and proposals
Responsible for communicating internal plans/methodology to key internal contacts as well as coordinating and documenting internal client related meetings
Assist the lead client contact to ensure Merkle business/support teams are working efficiently and effectively
Key Skills and Experience
Bachelors degree
1-3 years experience in email marketing, interactive marketing or digital marketing
1-3 years working in an agency or consulting firm
Hands-on skills using data to drive decisions – proficiency in Excel is required
Experience in preparing and supporting client presentations – proficiency in PowerPoint is preferred
Ability to leverage business experience/acumen to identify new business and marketing opportunities
Strong listening and superior relationship building skills
Excellent, proven organizational skills, including strong attention to detail and managing multiple projects simultaneously
Team player who can work across multiple business units
High intellectual curiosity, drive, determination, self-confidence and persuasion skills.
Must have experience with Adobe Campaign Manager for email/Neolane
Knowledge of SQL databases a plus
This job description is a summary of the essential functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description. Other duties, as assigned by the supervisor, might be part of the job.
